Part of United Banking Group, a division of Kipco Group, the Bank suffered from a lack of perceived Syrian values. Vision redefined the Bank's underlying brand essence and created a brand mark that takes its origin from support infrastructure of local history - the archways prevalent throughout Syrian architecture.

Representational of support and solidity, the linearity of the mark emphasises the keystone at the point of apex - as a single facet of solid support - thus providing identifiable reason to the brand. Vision Communications developed a full positioning strategy to fit the Bank's expanding operations in the Syrian market