During 2010, Vision Communications rebranded Shamil Bank (an existing client, 100% owned by Ithmaar Investment Bank) to become Ithmaar Bank, fully Sharia’h compliant and with a focus on expanding its retail banking network and services. We invited our Associates, FDP, to join the project in order to refurbish the physical branch network.

The brand strategy and implementation was conducted in 2010 with a full roll out of all brand systems, signages and collateral. In the latter part of the year and continuing into 2011, Vision has consulted and advised on the introduction of Ithmaar premium banking services, creating a segmentation strategy and systems implementation for launch. 

Full suites of segment collateral and marketing systems have been created.

Vision continues to assist the Bank on development of customer-facing collateral and core capability information by way of in-branch merchandising and point-of-sale, and creates advertising and below the line collateral. In addition we have developed collateral for Private Banking.