Vision Communications has worked with Gulf Finance House (GFH) since their second year of operation. Primary involvement focused on developing the company’s investment fund literature and creating a house style that has proved instrumental in building consistent awareness of the GFH brand.

A regulated structure was applied to diverse investment fund collateral to ensure a uniform delivery system. Over time this has been accredited as instrumental in helping to build the GFH brand. Vision Communications has developed several dozen investment fund collateral packs for GFH.

During this time Vision also conducted a brand refinement programme in order to launch GFH’s Commercial Banking operation and was responsible for defining the Group’s overall brand architecture to delineate Group, Investment Banking and Commercial Banking sectors.

In addition, Vision Communications developed exhibition design systems and produced a wide range of communication ranging from group-wide to product-specific collateral, enhancing market presence and assisting with the Bank’s rapid growth.