Vision Communications created a new brand for Capital Management House. Initial audit covered the investment banking arena within Bahrain and outward across the Gulf, to recommend a brand position and strategy. 

As an integral part of the development exercise, Vision organised a full day workshop with all Capital Management House staff to include them as key stakeholders in the development of the Company’s positioning statement and brand pyramid. The result is a set of guiding principles that form a definable basis for the Company’s vision and mission. In addition a brand tag line was developed during the day. Due to the involvement and input of Capital Management staff, understanding and brand guardianship remains high. 

Vision Communications then translated the workshop results to a visual identity system producing all collateral and corporate communication systems. In addition a short corporate video was created to introduce the Investment House at its first annual general meeting of shareholders. 

Vision also developed financial collateral and corporate documentation for Capital Management House, working alongside its financial placement teams.