Vision Communications was appointed in partnership with London-based strategic consultants, Demuro, and architects, Financial Design Partnership to develop a theme for the rebranding of the Bank of Bahrain & Kuwait. 

Translating the core values of a new ‘brighter banking’ strategy paper to design, Vision developed a series of graphic progressions resulting in the new motif and logotype for the Bank. The firm created a comprehensive identity system, with a full suite of brand support elements, applied to signage systems, merchandising units and collateral. In addition Vision refined the Bank’s overly complex sub-brand family to present a unified and concise brand delivery system.

Working in collaboration with the architects, the firm then applied the core values of the brand to communication touch-points within branches and assisted with the internal and external branding of the Bank’s new ‘Financial Mall’ retail network initiative, where the bank’s traditional and extensive branch network was replaced with limited, efficient multi-service centre ‘financial mall’ branch models located at key strategic locations.

At the conclusion of the project, Vision supplied a full corporate identity toolkit for use by the bank’s existing advertising agency.